Medical device product leaders face a fundamental field intelligence gap. They make multi-million dollar decisions about instrumentation sets, product launches, and R&D investments without knowing what's actually happening in operating rooms.
The manual reality? Product leaders texting individual reps at 6am hoping for responses. Building five-year roadmaps based on relationships with the ten reps who actually call back. Literally standing in ORs to observe what's happening because there's no other way to get the data.
The cost? $8M+ per month for delayed product launches when critical instruments are missed. Million-dollar post-launch redesigns when assumptions prove wrong. Bloated instrumentation sets carrying items that sit unused in expensive inventory.
Field intelligence has always existed in medical device companies. It's just never worked at scale. OpSync changes that.